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Understanding Auctions: A Guide for REALTORS

Updated: Feb 3

Let’s talk honestly about something that happens all the time at auctions—good REALTORS trying to help their clients, but unintentionally making the process harder.


The Good Intentions — and the Common Problem


Most agents truly want to help. They care about their buyers, want to review contracts, and wish to be part of every step. That’s what makes them great in traditional real estate.


However, in the auction world, those same instincts can lead to miscommunication, delays, and confusion.


An auction isn’t a traditional sale. The property sells as-is, where-is, with no contingencies, no negotiations, and pre-set terms. When a REALTOR starts “reviewing the contract” or “offering advice” as if it’s a standard purchase, it often sends mixed messages to the buyer. This can make them second-guess, hesitate, or misunderstand how the auction really works.


That’s how deals fall apart before they even start. We often find that agents are in desperate need of the commission check. This feeling can be overwhelming. They become so worried about not getting it that they get tunnel vision and can't sit back to let us do our job.


Why REALTORS Aren’t a Party to the Transaction at Auction


In an auction, the buyer is contracting directly with the seller under the published terms—not through a buyer’s agent. The auctioneer facilitates that process transparently and publicly. A buyer’s agent is welcome to support and guide their client, but they are not a party to the transaction itself.


This is why following the broker participation rules is critical. It keeps everything clean, fair, and documented—and ensures the agent gets paid.


How REALTORS Get Paid at Auction


We love paying commissions to REALTORS who follow the process. But just showing up with a client isn’t enough. To be eligible for broker participation and commission, agents must:


  1. Submit the Broker Participation Form – Signed by both agent and buyer.

  2. Submit the Opening Bid – Your commission is based on that verified opening bid.

  3. Be Generally Helpful and Professional – Communicate clearly, support your client, and help them understand the process.

  4. Submit All Forms 24 Hours in Advance of the Auction.


If those requirements are met, your participation is locked in and protected.


When agents skip those steps, it becomes difficult—or impossible—to pay them. That’s not because we don’t want to—it’s because compliance and fairness matter to everyone involved.


The Better Way: Get Paid as a Listing Referral Agent


Instead of chasing a buyer’s commission at auction, smart REALTORS partner with us on the listing side. You introduce your client to us, we handle the marketing, terms, and sale, and you earn a full referral commission without lifting a finger.


You still serve your client. You still look like the expert who brought the solution, and you get paid—without the paperwork and confusion.



Why Jay Cash Works So Well With Agents


At James R. Cash Auctions & Real Estate, we believe in partnership over competition. We communicate clearly, honor written agreements, and ensure agents who do it right get paid quickly. We’ve paid out hundreds of thousands of dollars in commissions to REALTORS across the country.


However, the majority of agents who “want to work with their buyer” never follow through with the forms, and that’s what causes problems. It’s not personal—it’s procedural. When the paperwork’s right, everyone wins. When it’s not, nobody does.


The Bottom Line


Auctions are transparent, fair, and fast—but they require clarity and commitment. REALTORS who follow the process are our best partners.


Those who try to “represent” a buyer the old-fashioned way often end up creating confusion, not value. If you’ve got a listing that’s stuck, stale, or needs a real market result, partner with me the right way. I’ll help you get your client sold—and get you paid the easy way.


Jay Cash, The Auctioneer

📍James R. Cash Auctions & Real Estate

📞 (615) 785-8982 | AuctionStyle.com

 
 
 

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James R. Cash Auctions & Real Estate 

KY RE Broker #72948 ▪ KY Auction Lic #RP 2837
TN RE Firm #00246793 ▪ TN RE Lic #310998

TN Auctioneers License 6112
IL Auctioneer 441.001751 • IN Auctioneer AU11400106

Georgia Auctioneer AU004328 • Massachusetts 03342

Alabama Auctioneer #5444 • North Carolina Auctioneer #10151

Texas Auctioneer License #: 18073

Cynthia L. Cash, Auctioneer & Real Estate Agent
KY RE Lic # 25401 / TN RE Lic # 212744 / MO RE Lic # 76568

KY A Lic # P1066 Il RE Lic # 075095958 / IL A Lic # 041000266 / KY RE Lic # 2738 / KY Auction Lic # P01097 / MO RE Lic# 1999003683 / TN RE Firm # 00246793 / TN RE Lic # 

TENNESSEE  OFFICE

4642 Shores Road

Murfreesboro, TN 37128

(O) 615.785.8982

KENTUCKY OFFICE

P.O. Box 9

Fancy Farm, KY 42039

(O) 270.623.8466

National Auction Association
National Association of Realtors

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