Charity &
Benefit Auctions

About Jay Cash, The Auctioneer

Jay Cash is a second-generation auctioneer and nationally recognized fundraising professional with 17+ years of experience helping non-profits raise more and make a bigger impact. A Director for the National Auctioneers Associationand a proud holder of the Benefit Auctioneer Specialist (BAS) designation, Jay brings unmatched energy, strategy, and stage presence to every event.

As Principal Auctioneer, Jay leads 65+ benefit and charity auctions each year across the country from his home base in Murfreesboro, Tennessee.
 

From church basements to the top floor of One World Trade Center in New York City, Jay and his team have partnered with non-profits of every size to turn fundraising goals into record-breaking nights.
 

We don’t just run an auction — we create moments people remember. Our mission is to:

When you work with Jay Cash, you get more than an auctioneer. You get a fundraising partner who knows how to make the room come alive.
 

• • Engage your donors on a deeper, emotional level

  • Amplify your organization’s story and mission

  • Build excitement that drives maximum giving

  • Ensure guests leave talking about your event for months to come
     

• Our Philosophy

• When we step on stage, your mission becomes our mission. From the first bid to the last item sold, your organization will be represented with energy, professionalism, and pride.

• We’re more than auctioneers — we’re your fundraising partners and brand ambassadors. We take the time to understand your goals, champion your vision, and create an event that inspires giving.

• Our team delivers a clear, rhythmic, and entertaining chant that engages every guest and keeps the energy in the room electric. Behind the scenes, we bring proven strategies and systems to make your event smooth, efficient, and profitable.

• With transparent flat-fee pricing, you’ll know exactly what to expect. No surprises — just a trusted partner focused on helping your organization raise more and make a lasting impact.

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Pre-Auction Consultation & Event Services

Fundraising success starts long before auction night. Every benefit auction partnership includes hands-on strategy, personalized support, and proven tools to help your event shine.

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Unlimited Expert Access

• Unlimited consultation with your Auction Chair via phone, email, or video

• In-person or virtual meetings with your committee and leadership team

• Custom strategies to match your mission, timeline, and goals

We’ll collaborate on:

• Financial forecasting & realistic fundraising goals

• Selecting the best venue and event timing

• Best practices for a high-energy live auction

• 65+ strategies to prepare your donors to give generously

• 12 ways to energize, engage, and connect with your audience

• Additional revenue generators that maximize every dollar

• Donation committee launch & “painless ask” training

• One-on-one coaching for committees and bidder preparation

• Week-of-event critiques to polish every detail
   

Auction Item Enhancements

With our “Share the Upside” Program, your organization gains risk-free access to exclusive, high-value items that create buzz and drive big donations.
 

Popular donor-favorite packages include:

• 🏇 Kentucky Derby Tickets

• 🥃 Pappy Van Winkle Bourbon

• 🎲 Las Vegas Getaways

• 🎤 Premier Concert Tickets & Luxury Suites

• 🏖️ Mexico & Caribbean Resort Vacations

✅ 100% risk-free | 💰 Proven revenue drivers | 🌟 Guaranteed to generate thousands

Also included:

• Curated list of the Top 100 Live Auction Items

• Database of recommended donors & event sponsors

• Strategies to secure trips, experiences, wine, dining, pampering, and sports packages

• Creative revenue generators to boost total proceeds

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Auction Formats That Work for You

• Live Auctions with high-energy, entertaining bid calling

• Silent Auctions — enhanced with 30+ proven performance boosters

• Simulcast & Online Auctions to expand your donor reach year-round

• Absentee bidding options for added flexibility

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Technology & Staffing Solutions

Professionalism and precision make the difference. Our team provides:

• Trained bid assistants to catch every bid

• Experienced clerks and cashiers for stress-free execution

• Full check-out, payment processing, and post-event accounting

• Pre-auction online bidding + absentee options

• Professional voiceovers for announcements

• Premium **Bose L1 Model II sound system with B2 bass (up to 500 guests)

• Mobile bidding technology

• Templates, supplies, and support for every phase of the event

 

Event Marketing & Promotion

• Professional signage & event branding templates

• Custom bid cards & silent auction sheets

• Auction catalog & program design

• PowerPoint slides and item displays

• Wireless clerking & cashiering powered by Auction Flex

• Built-in strategies to increase donor engagement and excitement
   

✅ Why Clients Love This Program:

• Turn-key solutions designed for real fundraising results

• More money raised with less stress on your team

• Transparent pricing with no surprises

• A partner who brings 17+ years of benefit auction expertise

Georgia Real Estate Brokers & Auctioneers​​​.​​