This is not a classroom program. This is two years of real-world, high-intensity, hands-on training that will break down everything you thought you knew about the auction business—and rebuild you into a monster producer capable of booking, managing, and executing any auction in America.
Led by Jay Cash, a second-generation auctioneer who’s raised millions for nonprofits and sold everything from farmland to luxury estates, this apprenticeship puts you in the trenches from day one.
What to Expect1. Real Work – Not Pretend
Hauling boxes out of homes, standing in cold, sleat and rain sometimes.
Driving stakes and posting signs across counties
Setting up tables, chairs, lighting, and staging
Loading and lining up farm machinery for sale day
Prepping high-end real estate for million-dollar auctions
2. Comprehensive Auction Execution
Booking and marketing any type of auction—farm, estate, benefit, commercial, real estate
Running both live and online auctions with precision
Understanding bid calling, ringman work, clerking, and registration
Handling buyer and seller negotiations before and after the sale
3. Business Mastery
Marketing strategies that fill auction crowds and online bidding platforms
Contracts, compliance, and legal protections for auctioneers
Negotiating with sellers, securing high-dollar listings, and closing deals
Vendor and staff management for large-scale events
The Truth
If you’re looking for a “title” without the work, don’t apply.
This is for those who want to master every inch of the auction industry—from grunt work to the gavel drop.
You’ll work harder than you imagined. You’ll be exhausted. You may regret it at times. But by the end, you’ll have the skills to:
Book any auction.
Run any company.
Lead in any market.
This isn’t for the weak of heart or the faint of will.
It’s for those ready to pay their dues, earn their stripes, and join the small circle of professionals who can truly call themselves auctioneers.
Payment Plans Are Accepted.

